In Nigeria, fashion is in recession

In Nigeria today, fashion is in recession. It’s no longer news that Nigeria is going through economic crunch. What is news however, is the way the people are coping especially women who love to buy new dresses, shoes, bags, jewelries, human hairs and perfumes.

Many fashionistas are not finding the recession funny any longer. Ladies who breathe and live for the latest fashion trends are not smiling today. The economic situation has dampened their style craze.

However, creativity is one thing recession can’t take away from the fashionistas. These women are making do with what they have while mixing and matching accessories to create new looks every time they step out.

Many have found a temporary solution to the issue by going for cheaper versions of their fashion tastes. Even though these ladies are keen on impressing others with their looks, they are also aware of their lean resources. Hence, they go for cheap stuffs but still impress with their gorgeous looks.

Fashion is in recession in Nigeria

For Anuli Juliet, this year has been quite challenging because her salary has not been regular. It wasn’t a rosy situation for her because she prides herself in being a fashionista. But the recession has taught her to adjust her lifestyle.

Things even grew worse for her when she lost her job. She couldn’t afford her many fashion luxuries anymore. All she could afford were her cosmetics and toiletries.

In the past, Anuli loved to buy different human hairs. She would invest in them like they were going out of fashion. But today, she can’t afford expensive hairs anymore. With the high exchange rate, buying human hairs has become difficult.

”In this recession, a lot of things have changed. I have been managing my accessories. I have only bought two bags this year cause my old bags are worn out. I used to have different colours of shoes and bags but recession has taught me how to manage and funny enough, no one cares nor notices if you change bags every day.’’

Anuli revealed that when it comes to perfumes, she has been lucky. Whenever any of her friends travel abroad on vacation or for business, they buy her designer perfumes as gifts.

Even now, she boasts of 10 bottles of different designers’ perfumes that she hasn’t used. She is happy that she won’t have to spend her lean resources on perfumes.

”Recession truly affected my fashion sense but it taught me how to mix and match what I have got and still come out looking great, she said.’’

For Nollywood actress, Gloria Mba, if one doesn’t know how to manage before the recession, things would get out of control. Even though Gloria still changes her new hairstyles twice in two months, she only buys clothes when she needs to change her wardrobe but not for every event she was invited to.

She said: ‘’I have stopped attending every event I am invited to so that I don’t spend too much money on clothes that might make me cry afterwards.’’

When it comes to perfumes, Gloria goes for cheap ones instead of designer perfumes that have become very expensive due to the high exchange rates of the dollar. All she looks out for are the ones with long silliage regardless of the name on the bottle.

Gloria asks herself if she really needs new shoes and bags whenever she is tempted to buy one. She weighs her needs on a scale and that determines what she buys or drops.Today, Gloria buys beauty products that last for three to four months because she considers her pocket before deciding to spend money on anything.

The situation is not different for Grace Okpo.The recession has definitely affected how she dresses and how much fashion accessories she buy. She doesn’t buy things as often as she did last year.

When it comes to making her hair, Grace had resorted to cutting it short. And now that the hair has started growing, she makes cornrows hairstyle which cost her less than N500 a week.

For perfumes, she is grateful to Smart Collection fragrances that suitably substitute for the originals while not digging too much hole in her pocket. They have proven to be her saving grace as she has resorted to buying more of them as substitutes for her favourite designers perfumes.

Since this year, Grace had bought only three good pairs of shoes. To her, the recession has really buttressed the advantage of buying quality stuff, especially clothes, shoes and bags, because those good ones women bought when the going was good are still very relevant and usable due to the quality of fabric, material.

Sophia Dogbon was forced by the economic situation to try cheaper alternative to clothes, shoes, bags, perfumes and hair. Sophia changes hairstyles every 3 weeks like she does in the past but the only difference is that she goes for cheaper weave-on that still look good.

‘’I have a lot of clothes I bought in the past that I barely wear, so I only buy clothes today when it is extremely necessary that I do so. I have cut down on buying Aso Ebi materials. I just spice my looks with different accessories. The situation has unleashed my creative side. I hardly buy new things but I change accessories a lot to change my everyday looks.’’

Winnie Asuquo is a woman known for her taste for clothes and jewelries. But today, the recession has affected her so much that she is making do with the accessories she had acquired before the recession.

She noted that the situation has affected her so badly that she was forced to slow down on buying clothes, shoes, bags, accessories and human hairs.

The most important thing for her today is to feed her family and provide their basic needs. As long as there’s food in the house and she can make her children happy, she is okay with the number of clothes she alternates every week.


Woman. Journalist. Writer. Blogger. Non Conformist. Rebel. Daring. Creative. Amazing. Unstoppable.

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2 Responses

  1. Sophie says:

    Smiles…. There is always an alternative joor.
    We will get out of this recession soon. I believe

  2. juliet says:

    I trust my naija ladies,we just know how to adjust shaperly.

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