Facebook launches women entrepreneurship initiative in Nigeria

Facebook, the world largest social media platform recently launched a women entrepreneurship initiative, #SheMeansBusiness, in partnership with She Leads Africa in Nigeria.

The Sales Manager, Small and Medium Business, Facebook EMEA, Abi Williams, said the initiative was designed to inspire and train female entrepreneurs across the country to build, grow and start their own businesses, and also create opportunities for would-be entrepreneurs in Nigeria to meet and learn from others.

According to Williams, a recent study conducted by Development Economics on behalf of Facebook, estimated that businesses set up by women in Nigeria over the next five years hold the key to unlocking N19.7bn for the economy and the opportunity of creating a further 8.9 million additional jobs.

“With the number of new women-owned small business pages on Facebook increasing by 319 per cent between 2016 and 2017, women are forming the backbone of a thriving entrepreneurial ecosystem in Nigeria,” she stated.

Williams added that as part of the initiative, a dedicated #SheMeansBusiness website would be developed to provide access and information to a link of communities, inspiring stories from female trailblazers, and free tools and resources.

At the launch, three women; Oyindamola Honey Ogundeyi, CEO, Fashpa; Bella Adeniran, Founder, Naphtali Party Rentals; Anike Lawal founder Mamalette shared their success stories on how they have used Facebook to grow their businesses, during a session moderated by Abi Williams, Facebook’s SMB Sales Manager, Europe Middle East and Africa (EMEA).

Facebook launches initiative for women entrepreneurs

As part of the launch, a dedicated #SheMeansBusiness website will also be developed and feature:

  • Inspiring stories from female trailblazers who are following their dreams. These are the entrepreneurs who are redefining what’s possible for women in business in Nigeria – inspiring those who might one day become new entrepreneurs themselves
  • Free tools and resources – online courses to give more women across Nigeria the tools, support and practical advice they need to grow their businesses
  • Access and information to a link of communities who can help advise and direct on setting and achieving business goals

Commenting on the partnership and trainings Afua Osei, Co-Founder of She Leads Africa added “We’re excited to continue our partnership with Facebook to expand access to the digital skills necessary to move African businesses forward. We know that with the right tools and support, African women can compete on a global level and we look forward to taking these critical digital tools to entrepreneurs all across Nigeria.”

“In Nigeria women form the backbone of a thriving entrepreneurial ecosystem, with the number of new women-owned small business Pages on Facebook increasing by 319 percent between 2016 and 2017”, said Abi Williams Facebook’s SMB Sales Manager, EMEA. “#SheMeansBusiness aims to empower personal business ambitions and create opportunities for would-be entrepreneurs in Nigeria to meet and learn from others.”

I hope this initiative will truly help women entrepreneurs in Nigeria. Many women are doing their best to make money and make a name for themselves through small and medium scale businesses. They deserve to be encouraged.

This initiative alongside the never say die attitude of these business women will go a long way in boosting the confidence of these women and promote their brands. One thing is clear, this Facebook women entrepreneurship initiative is a welcome development.


Woman. Journalist. Writer. Blogger. Non Conformist. Rebel. Daring. Creative. Amazing. Unstoppable.

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