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How Obia Ewah beat cancer to start booming natural hair care company


Obia Ewah is a trained chemist and a cancer survivor. She is the founder and formulator of OBIA Naturals. OBIA Naturals produces pH balanced, vegan and non-toxic natural hair and body care products fortified with natural ingredients.

Months to her graduation from medical school, Obia Ewah was diagnosed with cancer, which she believes had something to do with the chemicals she used to relax her hair.

It wasn’t a pleasant experience for this young woman who had plans for her life which was being threatened by cancer. She was determined to fight cancer and live her life to the full.

So, after she beat cancer, Obia Ewah became very careful about the foods and products she allowed into her body. She also went natural to improve her health.

Obia Ewah beat cancer and created thriving hair business

When she did the “big chop” in 2010, Obia Ewah couldn’t find any hair products that could both tame her thick hair and health-conscious ingredients.

She began tinkering with her own formulations for hair products as a hobby. Surprisingly, the mixture that Obia Ewah originally created for her hair alone, worked great for others also.

It became an avenue for her to start making money as friends began to ask for Obia’s formulations as they purchased them too without asking too many questions.

Obia Ewah said that was how OBIA Naturals was birthed. The company officially launched in 2012. OBIA Naturals boasts that their products do not contain any toxins or carcinogens.


According to Obia Ewah, some of the benefits of using natural hair products include:

*Using products that don’t contain sulfates. Sulfates are known as skin irritants, gene mutagens, and hormone disrupters. And you don’t need to use such products on your scalp. All natural hair care products have no sulfates.

*Natural hair products soothes your itchy scalp. Hair formulas with all natural ingredients, such as Sunflower Seed Oil and Aloe Vera, help soothe and heal your scalp.

*When you buy all natural hair care products, you know exactly what you are buying. They contain essential oils, natural ingredients, and wonderful scents. Essential oils are truly an essential part of the experience that defines quality.

Next time you go shopping for shampoo and conditioner, look at the label. Always beware of sulfates and/or phosphates. Look for all natural hair care products that have natural active ingredients.


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