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Tyra Banks launches ice cream shop, SMiZE cream

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Tyra Banks has officially ventured into the ice cream business. Named after her signature pose, the model’s “SMiZE” ice cream brand officially hit shelves earlier this month.

The Santa Monica, California shop is selling seven different flavours of ice cream – The Best Vanilla I Ever Had, Strawberry BirthYAY! Cake, Brownies, I Love You!, Purple Cookie Mon-STAR & Me, Salted Caramel King, Cookie Caramel Queen, Chocolate Barbeque – each with a cookie dough truffle at the bottom. “Think of it as a lil’ reward for hustlin’ all the way down,” Tyra gleefully said on Instagram.

Each scoop is apparently filled with what the brand notes as a “SMiZE SUPRISE” or a delicious edible goodie that can be found at the bottom of the ice cream cup that adds to the cold treat’s already bold flavors.

Besides the shop, which opened last Friday (July 2), the ice cream is available for pickup and delivery across the US for $14 per pint.

“It’s official, baby! Now everyone in mainland USA, from the big apple to the golden coast, and everywhere in between, can enjoy the creamy, dreamy taste of SMiZE Cream,” said Banks in a statement.

“Ever since I was a little girl, my mama and I have been obsessed with the creamy, crunchy, ooey-gooey comfort and delight of ice cream. Everybody has their own unique stories and moments with ice cream at the center of them – hot summer days, celebrations, even broken hearts – but ice cream always made it better.”

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Along with the ice cream shop, the supermodel has teamed up with intergenerational mentoring platform Eldera to create a mentorship program – The SMiZE Goalz & Dreamz Factory.

According to Banks, the program will pair young people with experts in order to help bring their “dream goals” to life.

SMiZE Cream seems to be the beginnings of Bank’s latest universe – following news of her Santa Monica-based theme park ModelLand, which was postponed due to COVID.

So far, Banks has teased that a SMiZE Cream theme song, TikTok dance challenge, TV show, and books are in the works for the brand.

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