BBNaija’s Wathoni Anyansi claims a company recently withdrew their endorsement deal with her because she isn’t controversial.
The mother of one stated this on her Twitter handle.
Wathoni Anyansi wrote:
”Was going to sign another endorsement before the year ends but they withdrew because I am not “controversial”. Omoooo my colleagues do you all the way if it brings food on the table.”
Controversial means relating to or causing much discussion, disagreement, or argument likely to produce controversy.
If you describe something or someone as controversial, you mean that they are the subject of intense public argument, disagreement, or disapproval. This is what it means to be a controversial person.
A contentious issue is one that people are likely to argue about, and a contentious person is someone who likes to argue or fight.
Some issues are very controversial. They are also contentious, because people tend to argue about them, and the arguments will probably go on forever.
Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view.
The word was coined from the Latin controversia, as a composite of controversus – “turned in an opposite direction”. This is what makes a controversy.
Controversy can be a good thing for everyone involved. Find your pluses and then really play them up. Controversy doesn’t have to be a negative thing for your business. With some planning and a commitment to see it through, you should be able to overcome and even benefit from controversial situations.
You can handle controversies when you avoid taking sides, remain neutral and objective. Clearly define the issue. Identify outcomes and establish a purpose for the discussion or debate. Establish parameters and rules for the discussion.
The bottom line about controversy is that it sells products and services. That’s because controversy stirs up “high-valence” emotions that have passion and are extreme. These emotions include anger, fear, joy and pleasure.