Founder of Facebook group Rant HQ, Suzan Ade Coker has called out Nigerians who believe everything they hear from influencers.
According to her, a lot of influencers don’t believe what they say, they just play into people’s emotions and tell them what they want to hear.
Suzan Ade Coker wrote:
“The reason some influencers support Peter Obi is simply cos of their business and not cos they believe in him. They want to stay on the side of the loud majority so that they can continue selling their brands.
I will not call anybody’s na but, to whom it may concern sha. They are different from the ones that get paid and do the work.
Influencers know how to use people. They follow whatever the passes follow. You definitely will buy their brand cos they appeal and align with your emotions. You people are very easy to be used.
You don’t like anyone who stands against popular opinion. Same reason why politicians use some of u. You have w. e..a..k emotions and per..forat..ed personalities.
Btw, do you know some of your influencers where shacked up at oriental hotel while many of you stayed up by the toll gate?
The day many of you realize that “your suffering ” is somebody’s daily bread, you will stop jumping on brands just because an influencer endorses a product.
Think we’ll about it. Ask questions. Use the round thing on top of your neck. Don’t let it be solely for identification purposes alone.”
Quite simply, a social influencer, or social media influencer, is someone who has a reputation of authority or expertise in a particular area and who uses that authority to engage with large numbers of social media followers.
Social media influencers are typically digital creators with a large social media following. They regularly offer high-quality online content that educates, entertains, or encourages their audience, allowing them to engage with their fans.
Influencers get paid to post content that promotes a product or service. They have a sizable following on social media, such as Twitter, Instagram and YouTube. Influencers spread their message through self-referential posts that promote products they use or services they endorse along with sponsored ads.