On Tuesday, June 4, Rihanna took to Instagram to share the news that her beauty empire is expanding into hair care known as Fenty Hair and it’s coming soon.
In a campaign video showcasing a variety of hair types and textures (including Rih’s shaggy blonde pixie cut), the Fenty Beauty founder, 36, gives fans a sneak peek into her newest product line.
“A new family is moving in!” the star, 36, wrote in the caption. “@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”
The “Diamonds” singer went on to explain that Fenty Hair will focus on reparative formulas that work for all hair types.
“You know how much switching my hair up matters to me,” she continued. “I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style ????????♀️”
The singer has had her fair share of fabulous hair moments over the course of her career and in recent months, has been experimenting with different looks.
In the campaign for Fenty Beauty’s new HydraVizor Tinted Moisturizer, Rihanna rocks a beachy honey-colored waves and piece-y bangs that drape over her eyes.
For launch event for Fenty’s Soft’lit Naturally Luminous Longwear Foundation in April, the Grammy winner wore her newly blonde hair in a sleek, straight style with a dramatic side-part. Her hair color coordinated with her strapless pale yellow dress (not to mention the carpet and backdrop at the event).
Days later, the singer debuted bubblegum pink hair while supporting her boyfriend A$AP Rocky at his A$AP Rocky X Puma pop-up shop in Miami. In photos from the event, Rihanna sported a black satin dress with a matching corset and accessorized with a large diamond “A” necklace, large silver diamond ring, and pink tennis shoes that matched her bright and bold locks.
Fenty Hair will be available on Thursday, June 13 at FentyHair.com. Sign up now on FentyHair.com to get exclusive early access to shop on Monday, June 10 at 8 PM PST.